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RISING$6.0M · Rosebud · 7 Jun 2025 · 5 MIN
The Therapist That Never Forgets What You Said Last Month
Rosebud uses long-term memory to connect patterns across sessions – turning mental wellbeing check-ins into genuine longitudinal self-understanding.
ROSEBUDrosebud.app ↗
KEY METRIC$6M
LATEST ROUND$6M 04.06.2025
TOTAL RAISED$6.0M · 1 rounds
OPPORTUNITY SNAPSHOTbuild adjacent
ENTRY ANGLES
Specialized AI mentor combining practical goal-achievement guidance with emotional support · AI mentor for early-stage founders addressing both concrete actions and emotional resilience · Integrated platform merging practical launch planning tools with emotional coaching
VERTICALS
Early-stage founders/entrepreneursGoal-achievement coachingBusiness launch and startup development
CAPABILITIES
Emotional intelligence and psychological coaching in AI, Practical business guidance (business planning, product launch sequencing), Persistent personalized mentoring and goal tracking
ROSEBUD FOUNDER
“The key differentiator is that Rosebud's AI has memory, and uses it to connect the dots. If someone says”
01 /The Concept
Rosebud is an app designed to improve mental wellbeing.
The basic interaction is simple: a user speaks freely about whatever is on their mind – thoughts, frustrations, things they'd rather not burden family and friends with – and the app's AI responds.
But the response isn't generic reassurance. No "don't worry," "stuff happens," or "look on the bright side"
The key differentiator is that Rosebud's AI has memory, and uses it to connect the dots. If someone says "I'm feeling lost today," the AI might recall that yesterday they mentioned drifting apart from old friends, flag that as a possible cause, and build the conversation from there.
To work well, the app requires regular use. Over time, the AI identifies behavioral and emotional patterns – giving it the material to offer genuinely personalized guidance on how to work through recurring challenges.
At its core, Rosebud is a journaling app – a digital log of what's happening on the ship of your life, as a captain might record it. That framing sounds simple, but the impact is real: within the first seven days of use, more than 60% of users reporting depression, anxiety, or anger describe meaningful positive shifts in how they feel.
Pricing is $13 per month on a monthly plan or $9 per month when billed annually. The app launched in summer 2023 and has since grown to more than 7,500 paying users.
Rosebud just closed its first funding round of $6 million, led by Bessemer Venture Partners.
02 /Why It Matters
A LinkedIn review from one Rosebud user put it simply: "Rosebud isn't just another mental health app" – it helps people track their inner trajectory and build a genuine path of personal development.
That's actually the core distinction that Rosebud's website undersells. The founders write about it clearly in the startup's blog and in interviews.
The goal isn't to replace therapists – which is how most mental health apps frame their pitch. Rosebud wants to replace mentors.
As the founders point out, most people don't have access to high-quality mentorship. Good mentors are expensive, and social barriers often make it hard to reach the right people. The alternative – turning to popular online personalities or self-styled productivity influencers for guidance – comes with its own obvious risks.
What allows Rosebud to function as a mentor, technically, is persistent long-term memory. This lets the AI identify blind spots and recurring behavioral patterns, surface them for the user, and help work through them.
The founders see the next stage of product development as shifting from a "reactive" to a "proactive" AI stance.
Reactive means responding to what has already happened. Proactive means helping prepare for what someone wants to happen. Their example: someone who's about to become a parent. A proactive AI mentor could help them prepare both emotionally and practically for what parenthood means – working through the mindset shifts and pointing toward useful resources and factual content on the topic.
Manifest ([related review](/review/nachinaetsja-novyj-vzljot-jetoj-staroj-temy)) is digging in a similar direction. It raised $3.4 million in a first round last fall. It's also an AI journaling app, with a stated goal of helping users "rise to the level of their challenges" – expanding what they believe is possible for themselves.
03 /Opportunities
The broader opportunity here is building AI mentors.
The most interesting version of that, in this view, is specialized AI mentors that help people achieve specific goals.
The insight is that achieving any goal is simultaneously an emotional and a practical journey. To become an entrepreneur, for instance, you need both the right mindset and the right sequence of concrete actions.
Or rather, you need both simultaneously. The practical steps – writing a business plan, mapping a launch – don't work without the emotional infrastructure: treating ideas as hypotheses to be tested rather than dreams to protect, embracing failure as feedback, learning to persist rather than quit.
An AI mentor for early-stage founders could combine both dimensions – offering concrete guidance on next steps while helping users maintain the emotional resilience that entrepreneurship demands. We all know the pattern: one day you feel unstoppable, the next day you're convinced it's all falling apart. Not everyone manages to stay on the ride.
For the practical side, something like this is already starting to exist. CoLaunchly ([related review](/review/zapusk-svoego-biznesa-s-pomoshhju-ii-jeto-uzhe-ne-fantastika)) helps developers build a marketing launch plan for their product. Steve helps entrepreneurs launch their own branded product business on Amazon's marketplace.
For the emotional side, there's Rosebud and Manifest.
So the pieces exist. Someone just needs to put them in the same glass. Why not?
Rosebud raised$6M