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Lovetovisit organizes short domestic trips around what you actually do – booking attractions, events, and experiences rather than just beds.
ENTRY ANGLES
Direct outreach to local operators for catalog sourcing (80% of inventory) · Focus on local and regional travel experiences over international · Experiential travel centered on events and cultural engagement
VERTICALS
CAPABILITIES
Direct relationships with local operators and content creation at local level, Curation and aggregation of experiential/event-based travel offerings
Most travel platforms optimize for destinations. Lovetovisit optimizes for what you actually do when you get there.
The premise: short domestic trips should be organized around specific attractions and events, not just geography. The platform catalogs things to do across every region of the country and handles ticket purchases and reservations directly.
The app covers a wide range of activities for solo travelers, couples, families, and groups: theme parks, zoos, aquariums, nature reserves, museums, theaters, boat tours, guided walks, concerts, sports matches, food festivals, and more. Many venues offer discounts and bonuses exclusively for Lovetovisit bookings.
The catalog contains 2,700 experiences, and Lovetovisit claims 80% of them are available exclusively through the app – because dedicated teams at the startup do the sourcing work that aggregators skip: tracking down organizers of local events and owners of smaller attractions, negotiating access, writing compelling descriptions for each one, packaging them into marketing campaigns, and making them bookable through the app and through an API available for external platforms.
Lovetovisit has served 3.2 million users. 85% of trips taken were outside London. Revenue last year reached £7.4M.
The company just raised £3.2M (approximately $4.1M) in new funding, bringing total investment to £5.8M (approximately $7.42M).
The investor who participated in this round described the thesis simply: after the pandemic, people wanted human experiences while traveling, and they wanted them close to home.
The data supports this framing in scale. The domestic and intraregional travel market was $1.67 trillion in 2023 and is projected to reach $5.86 trillion by 2030. McKinsey's 2024 Global Travel Trends report identifies local tourism as one of the defining trends of the decade.
What's striking is the distribution. Local (domestic) and intraregional travel already accounts for the overwhelming majority of global travel – both in nights spent and money spent – and this will hold for the next ten years:
By nights: - 2023: domestic – 16.1B, intraregional – 6.8B, interregional – 4.5B. - 2030: domestic – 19.8B, intraregional – 11.6B, interregional – 7.3B.
By spending: - 2023: domestic – $4.1T, intraregional – $0.9T, interregional – $0.5T. - 2030: domestic – $6T, intraregional – $1.7T, interregional – $0.9T.
The share of first-time travelers is also growing – from 23% in 2023 to a projected 30% in 2030 – driven partly by millennials reaching peak travel years. And millennials have different priorities: 86% want immersive local experiences and cultural engagement as part of travel; 60% consider this a critical criterion when choosing a destination.
The second trend layered on top is experiential travel – people booking not just transportation and accommodation, but events, guided experiences, and local activities. They're increasingly choosing to travel more frequently and for shorter durations (city breaks, regional getaways) rather than fewer, longer international trips.
Top priorities for this type of traveler: local immersion and guided exploration, entertainment events, cultural experiences, trying new activities, historical discovery, meeting locals, restaurant dining, and on-site services at the destination.
Bandwango ([related review](/review/kak-nazhat-na-administrativnyj-rychag)), which raised $9.23M (including post-review funding), helps local governments and travel organizations build destination experience packages – bundling local businesses (restaurants, wineries, museums, tour guides) into curated itineraries sold through a marketplace and partner network.
Holdbar ([related review](/review/bolshie-dengi-na-malenkih-prodavcah-vpechatlenij)) ($4.5M) and Easol ($29.6M) both built booking and ticketing infrastructure for local experience operators – confirmation that the same urban and regional experiential travel market attracts serious capital even in pure infrastructure plays.
Essentialist ([related review](/review/millionery-popali-v-dyru)) took the premium angle: "Feel the difference between simply visiting a place and truly knowing it." Its individualized experience planning service costs $2,600/year for a membership. It raised $10M in a single round last month.
BookSeats ([related review](/review/rost-v-kvadrate-chuzhimi-rukami)) targeted a specific intraregional segment: fans traveling to watch a favorite sports team, theater production, or musical act in another city. It raised $1.1M to simplify the flight-and-hotel-plus-event bundle for these trips.
Travel recovered from the pandemic and is now exceeding pre-pandemic levels. The market is open again – but the opportunity has shifted toward new patterns.
The combination of two converging trends makes this particularly powerful: the shift toward local and regional travel (domestic and intraregional rather than international) and the rise of experiential travel (centered on events and cultural engagement rather than passive sightseeing). Lovetovisit and several of the startups above demonstrate these work best together.
The entry angle worth noting: Lovetovisit's moat is the 80% of its catalog sourced through direct outreach to local operators – content that aggregators skip because the unit economics of creating it don't work at scale. That catalog is genuinely hard to replicate quickly, and the market timing, as the data above confirms, couldn't be better.